Free courses you can take if you are an aspiring Influencer or Business owner

I started my content creator journey just over a year ago.

I often get into discussions with fellow creators who wish to take their creativity to another level and often they tell me “I would love to do it but I just don’t know where to start”.

So, here you go, this is where you can start. I am a huge believer in continuous learning and also being able to do ANYTHING you put your mind to.

I have compiled this list for my big dreamers and go-getter readers to be able to jump straight into! Even if you are already working in marketing or wish to make the shift to marketing I cannot recommend up-skilling enough.

TikTok Academy vs Creator Academy

TikTok Academy is the official TikTok learning destination that covers creative, ads, measurement, ad policy, and industry-specific content. The site has a catalogue of different subjects to help anyone and it is completely FREE to use!

Luckily for business owners, TikTok Academy has made the courses more focused on business goals and they adapt the content to the brand and industry to achieve their marketing goals.

Photo credit TikTok Academy

Creator Academy is mostly focused on independent creators. It is aimed at helping creators understand how to maximise their content creation efforts, engage with their communities and monetise their content.

Again this is completely FREE and doesn’t even require registration!

 

If you haven’t heard of Canva and you are part of the creative industry I would be amazed. However, incase you have stumbled across this article and are starting from the very beginning, I present to you your new marketing best friend, CANVA.

Anything you need to create you can do it here! Canva is my absolute go-to for everything from invoicing to creating presentations she really does have it all! And luckily for us Canva want their users to really make the most of what they have to offer.

So, here is the lucky part Canva Design School not only do they show you how to use the app, but they even go as far as to have custom courses based on your industry. For example, if you want to use it like us for social media or if you are a teacher and want to add your creative touch to your lessons!

The Social Media Marketing Course by HubSpot is a game-changer for anyone who wants to level up their online presence. It’s packed with actionable insights on how to build effective social media strategies, engage authentically with your audience, and grow your brand.

Whether you’re just starting or want to refine your skills! This free course breaks down everything from content creation to analytics. And it’s all in an easy-to-follow format.

Plus, with HubSpot’s reputation for top-tier education, you know you’re getting strategies that actually work in the real world. It’s a must-try for anyone serious about succeeding in social media marketing!

Influencer Marketing Strategy by Rutgers University

This course is for anyone who wants to enter the world of influencer marketing. Rutgers University offers a free online course, “Influencer Marketing Strategy,” that will equip you with the tools to craft and execute effective and creative campaigns.

Course Highlights:

• Strategic Foundations
• Content Creation
• Influencer Discovery
• Engagement Techniques
• Performance Measurement
• Practical Application

Photo Credit

Influencer Marketing 101

So, what sets it apart from other courses I hear you ask?! Well, this course is strategic, not just tactical and goes into the psychology of influence. It is good for both influencers and business owners alike. It’s fun and hands-on! By the end of the course, you’ll create a real pitch deck for a social media influencer campaign. It’s not just theory, you actually get to walk away with a tangible project to showcase your skills!

Photo credit

Later’s Influencer Marketing 101 course is a free, beginner-friendly program that is designed to teach you how to plan, launch and even optimise successful influencer marketing campaigns.

Key Topics Covered

• Campaign Creation
• Finding Influencers
• Outreach & Pitching
• Campaign Brief
• Measuring ROI

• The course is available online and is self-paced, making it accessible for busy professionals.
• The Influencer Marketing 101 course is free and can be accessed through Later’s website

I hope you found this helpful,

Karla

xo